Gallery

Description

In 2010, Sid Lee Architecture, in collaboration with gsmprjct°, Sid Lee, and Jimmy Lee, was mandated by the AFC - Ajax Football Club, to create the brand new Ajax Experience. 

Video 1 | Ajax experience | Sid Lee Architecture

Biography

Sid Lee Architecture – Founded in 2009 following the integration of the architecture firm NOMADE (founded in 1999), Sid Lee Architecture is a partnership between seasoned architects and urban designers Jean Pelland, Martin Leblanc and Sid Lee, with a global commercial creativity company. Established in Montreal, with satellite offices in Amsterdam and Paris, Sid Lee Architecture boasts a team of 25 architects, technicians, designers, managers and support personnel. This multidisciplinary team enjoys a solid reputation, having successfully carried out many large-scale projects. Sharing common views on interior design, brand strategy, urban approach, and the role of context, the Sid Lee Architecture team has had the opportunity to put its knowledge and expertise to work, successfully completing a wide range of multidisciplinary projects.

Sid Lee – Is a multidisciplinary creative team of 550 artisans of many areas that work globally for top-tier clients, based on its Montréal, Amsterdam, Paris, Toronto and Austin ateliers. This platforms is made of people passionate about embedding brands, products, spaces and services with meaning and resonance.

gsmprjct° – With a history going back 50 years, gsmprjct° is today a collective of four integrated teams established as pioneers and major players in the field of exhibit design and production. The collective believes that each project is a collaborative process that leads to unique explorations and results. This philosophy has allowed gsmprjct° to create avant-garde environments that speak to visitors, crossing mediums and disciplines — from dance to theatre, architecture to business, the environment to communications, and the arts to the sciences.

Striving to provide better solutions to meet new and growing needs in the fields of design and visual communication, gsmprjct° has developed in-house multidisciplinary resources that give it the means to offer a range of comprehensive and holistic services — including research, design, technology development, and multimedia content creation, as well as project management, fabrication, maintenance, and operations facilities. In using this innovative approach to create great design classics around the world, the collective’s sensitivity to issues of cultural identity and its ability to deliver high-end projects while tapping into local resources have proven to be great assets.