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Description

Yongsan Dream Hub Corporation presented recently the MVRDV concept for a residential development at the Yongsan Business district: two connected luxury residential high-rises, connected in the centre by a pixelated cloud of additional volumes, offering amenities and outside spaces with wide views. The towers with a total surface of 128,000m2 are expected to be completed in 2015. The two towers are positioned at the entrance of the Yongsan Dreamhub project - a master plan designed by Studio Libeskind, extending the business district of the South Korean capital Seoul. The southern tower reaches a height of 260 meters with 54 floors, the northern tower 300 meters with 60 floors. Halfway, at the level of the 27th floor the cloud is positioned, a 10 floor tall pixelated volume, connecting the two towers.

The cloud differentiates the project from other luxury developments; it moves the plinth upwards and makes space on ground floor level for public gardens, designed by Martha Schwartz. Inside the cloud, besides the residential function, 14,357m2 of amenities spaces are located: the sky lounge - a large connecting atrium, a wellness centre, conference centre, fitness studio, various pools, restaurants and cafes. On top of the cloud are a series of public and private outside spaces, patios, decks, gardens and pools. To allow fast access the cloud is accessible by special express elevators.

Each tower is accessed via a grand lobby at ground level; the rest of the ground floor is divided into town houses. The Cloud furthermore contains 9,000m2 of “Officetel” (Office-Hotel) a typical Korean typology and 25,000m2 panoramic apartments with specific lay-outs. The top floors of both towers are reserved for penthouse apartments of 1200m2 with private roof gardens.

Biography

MVRDV was set up in Rotterdam (Netherlands) in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries. In close collaboration the three principal architect directors produce designs and studies in the fields of architecture, urbanism and landscape design. Early projects brought MVRDV to the attention of a wide field of clients and lead to international acclaim.The grand variety of projects continues in the work of the office. Current projects in progress or on site include various projects in the Netherlands, Spain, China, France, Austria, the United Kingdom, USA, Korea, India and other countries.

The more than sixty architects, designers and staff members of MVRDV are organized into teams headed by project leaders. In each team, different fields and scales of MVRDV’s projects are reflected, both in the (international) background of team members and in the variation of work. To allow a wide range of commissions to be handled, special design teams are set up for individual commissions. Each design team is led by one of the principal architects (Winy Maas, Jacob van Rijs or Nathalie de Vries) and a senior architect / project manager. In this way MVRDV’s generalism and verve is linked with the specialization and thoroughness of the other team members. MVRDV has a wide knowledge and experience in working with collective contracts, insurances and planning documents that create a base for collective approaches. MVRDV has permanent relationships with engineering firms to activate the exchange of up to date knowledge.

The work of MVRDV is published and exhibited worldwide and received many international awards. The monographic publications FARMAX (1998) and KM3 (2005) illustrate the work of the Rotterdam based office.